RA2.6 THESIS: Applying behavioural science ...

Applying behavioural science principles to prevent the spread of kauri dieback

April 2023

Benson H. 2023. Applying behavioural science principles to prevent the spread of kauri dieback. Unpublished Masters thesis, University of Canterbury, University of Canterbury. 89 p.

ABSTRACT

Study 1. Understanding the Role of Psychological Distance in Preventing the Spread of Kauri Dieback: A Path Analysis

Psychological distance is a tool based on construal level theory, whereby the level of abstraction an individual imagines an event is related to the level of personal significance of the event. Interventions to reduce psychological distance have been used to increase climate change mitigation intentions. The current study extends this concept to managing kauri dieback and explores possible causal pathways for further investigation.

Study 2. Understanding the Drivers and Barriers to Preventing the Spread of Kauri Dieback: An Audience Segmentation Approach

Background: Audience segmentation and driver/barrier analysis provide an important foundation for behavioural change interventions. The current study used Michie et al.’s (2011) COM-B framework to assess forest users’ capabilities, opportunities, and motivations for two behaviours linked to the spread of kauri dieback: boot cleaning and responsible track use.